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Displaying 6 articles of 6 total result(s).
Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Marketing Strategy, Technological Innovation and Inventory Management Towards Malaysia’s Food Industry Performance

Tengku Auwalul Hawa Yahaya
,
Diyana Kamarudin
,
Nor Suraini Mohd Hassan

Keywords: Restaurant performance, technological innovation, marketing strategy, inventory management

Article no: 53

Pages 530-537

Doi: 10.15405/epsbs.2019.08.53

>View as HTML >Abstract >Download PDF

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